I am a passionate entrepreneurial self-starter that utilises creativity, leadership and teamwork to develop and execute solutions that create superior products and gain customer satisfaction. A strategic and tactical business planner with the ability to analyse complex situations, while implementing cost effective plans and a determination to ensure every project exceeds its goals.
An adaptable and well organised individual with excellent work ethic, known for my contagious passion for excellence and can-do attitude. With over twenty years of experience I have extensive knowledge of development techniques and marketing tools required in producing products that are valuable, innovative and successful.
Founded and launched my first online travel start-up. Secured over £350,000 in crowd funding and private angel investment for my inventions. Designed a new fitness product with integrated software and app (currently in production) and secured an endorsement offer. Lead creative for a top 100 design agency. Selected to audition for Dragons’ Den. My two year old son, Finley.
Founded company, implemented initial designs with brand vision and created roadmap balancing needs of business, consumers, and suppliers. Employed, mentored and led professional agile team including engineering, design, development and marketing (team size of 8). Oversee development of marketing, advertising plan and consumer research to determine customers, and launch markets. Built solid relationships with 3rd party hotel suppliers, secured travel license partnerships, trained and gained relevant accreditations to become fully bonded. Created business plan with full financial forecasts and led company to crowd and angel funding success. Continuously tested and addressed any issues during product testing. Managed product launch from private alpha testing through beta, converting test users in to active users, now processing multiple bookings per day. Designed and led development on bespoke CMS (Content Management System). Created custom CRM (Customer Relationship Management) using Filemaker. Database management with ongoing updates and coding maintenance. Arranged and performed successful product demonstrations and held weekly updates with stakeholders. Performed sales, trend, and profitability analysis. Setting and managing pricing for product release to meet revenue and profitability goals. Responsible for all investment, financial resources and P&L accountability. Managed external mid to back office systems and API integration process.
Founded company and designed innovative fitness products with integrated software and mobile app concepts. Created roadmap balancing needs of business targets and secured initial start-up funding. Researched market, buying patterns and customer needs. Created business plan with full financial forecasts. Pitched concept to a very well known boxer and was successful in securing an endorsement offer. Sourced cost effective UK manufacturers and secured partnerships. Researched and continuously tested various materials for prototype development. Led design engineer on creating manufacture ready technical drawings, and commenced patent pending process.
Designed and led product development on a variety of digital and graphic designs including, mobile apps, micro/websites, in both waterfall and agile environments, email marketing, brochures, branding, adverts and exhibitions. Working with technical and business managers within Ingram Micro and their blue chip clients such as Apple, Toshiba, Canon, Acer and Hitachi, making sure tight deadlines were met to successfully launch their products. Managed our bespoke online marketing scheduler to guarantee vendors marketing materials hit their targeted audience at the right time of day, and on time.
Responsible for the creative development, production and implementation of a variety of digital design and conventional graphic requirements including POS for a variety of UK’s major retail brands, brochures, branding, ads, packaging, newsletters, email marketing and exhibition stands. Building solid relationships with clients which ranged from large international companies to small locally run businesses. Working to tight deadlines, estimation, management, and taking projects from brief to completion. Responsible for a small team, assisting in the development of colleagues. Provided expert analysis and input on other projects within the company.
Responsible for completing various design and artwork assignments including creation of a monthly printed newsletter for a local newsletter company. Design of logos, artwork for a silk-screening company and film output. Responsible for the co-ordination and production of a variety of graphic products and services. Prepared and estimated costs, co-ordinated graphic production and reproduction by service bureaus. Assembly of final layouts for printing and provided graphic design and art direction for a variety of products including, brochures, application forms, exhibition displays.
Establishing a clear vision, providing information, knowledge and methods to realise that vision, and coordinating and balancing the interests of all team members and stakeholders.
The ability to generate innovative ideas and manifest them from thought into reality, which involves original thinking and then producing.
Working together cohesively, towards a common goal, creating a positive working atmosphere, and supporting each other throughout.
Right from the off I was impressed with David's creativity, ability and passion for what he does. He was also a great guy to have in the team - hardworking, a team player and one with a personality who also made it fun to be around. I wish David every success for the future and have no doubt he has a bright one ahead of him!
Dave possesses excellent creative skills and proved to be an enthusiastic, helpful and polite member of the team and was very professional when dealing with our clients.
On a personal level, Dave is a truly genuine and friendly guy who is always a pleasure to work with, continually staying enthusiastic and motivated throughout.